Open NumbersLive: the data engine is scoring accounts right now

Our real numbers. Updated weekly.

Every agency claims great reply rates. We publish ours, wins and losses included, so you can check before you ever talk to us. Aggregated across all client campaigns, anonymized, with methodology.

When a number drops, it stays published, along with what we changed. That's the point.

02 · Rolling 30 days

Core metrics

Accounts Approached

1,662, Accounts Approached
down 6.9% versus the prior 30 days. See the adaptation logsee log

unique accounts · last 30 days

8W trend

Blended Reply Rate

10.7%, Blended Reply Rate
down 1.3 pp versus the prior 30 days. See the adaptation logsee log

178 unique repliers

8W trendvs 3.4% industry

Positive Conversations

73, Positive Conversations
down 16.1% versus the prior 30 days. See the adaptation logsee log

4.4% of accounts approached

8W trend

Meetings Scheduled

22, Meetings Scheduled
up 4.8% versus the prior 30 days

13.2 per 1,000 accounts

8W trend

Industry context

Industry avg cold email reply
3.4%
Instantly Benchmark Report
Industry avg LinkedIn response
10.4%
Expandi Benchmark Report
Cobey blended reply · live 30D
10.7%
≈3.1× industry email
All client campaigns, anonymized
03 · Channel breakdown

Where conversations start

Rolling 30 days. Bars show accounts touched per channel.

Channel breakdown over the last 30 days: LinkedIn 1,000 accounts with a 14.2% reply rate, email 662 accounts with a 5.4% reply rate.

04 · Signal performance

What triggers a conversation

The index compares each signal's meeting rate against good-fit accounts contacted without a live trigger. It's why we only reach out when something is happening.

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Outreach performance by intent trigger, trailing 12 weeks
Hiring spike67115.1%8.0%152.6×
Funding round56115.0%7.8%102.1×
Leadership change63312.3%5.2%91.7×
Tech-stack change79612.3%5.2%101.5×
Expansion96010.2%3.4%111.4×
ICP match, no active triggerControl group: good-fit ICP accounts contacted without an active trigger. Baseline for the efficiency factor, pinned at 1.0×.1,5289.0%2.7%131.0×

Sorted by Efficiency Factor, descending

Trailing 12 completed ISO weeks. The control row is pinned last.

05 · System adaptation log

What changed, week by week

Corrections, wins and routine ops from the live system.

  1. ISO week 36, 2026Quarterly copy review: minor tone adjustments, no sequence changes.
  2. ISO week 32, 2026Refreshed signal sources and deliverability checks. No structural changes.
  3. ISO week 29, 2026System correction noteA 33% decline triggered a message audit. Archived stale segments and re-scored every open account on LinkedIn.
  4. ISO week 27, 2026System correction noteReply rate dipped 29% week-over-week. Rotated opening variants on LinkedIn and tightened ICP filters; velocity normalized within two weeks.
06 · Methodology

How to read these numbers

Aggregated across all client campaigns · anonymized · updated Mondays, Europe/Berlin

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